India Latham

CLUB ARK/8 ft. Haai, Amaliah, Cherif

CLUB ARK/8 ft. Haai, Amaliah, Cherif

BRANDED

CLUB ARK/8 ft. Haai, Amaliah, Cherif

Shot and edited a series of short promotional videos for YouTube and Instagram to showcase the launch of ARK/8 a new fashion label. 

The night featured sets from HAAI, Amliah, Cherif and shows from performance artist Aleeah. The brief asked me to experiment with contrasts such as black and white, grain, unconventional effects, abstraction. Combining movement and stillness, blending abstract elements like blurriness and slow shutter effects with more representational aspects involving the body, face, and clothing. The interplay of contrast and contradiction, surprising the audience by shifting perspectives, like transitioning to VHS format, while maintaining the overall tempo and dynamism.